What started as a hobby for avid fisherman Max Hieter and Gary Jones became the H&J Lure business in 1986. Looking for fishing lures that would last, these two individuals take pride in what they've come up with. Made only in Royal, NE, they hand paint their ice jigs, hand tie the walleye spinners and have made to order spinner baits. Tournament tested, these unique fishing lures have netted the owners over 40 fishing trophies alone. Using only quality materials, years of field-testing and dedication to the sport, have produced an innovative, one of a kind lures that are a must in any tackle box. Take a look, then "Try the Best & Out fish the rest!" Dealer inquiries always welcome! We have new designs available in our walleye spinners! Contact us to order your lures today.